Lincoln is one of twelve of England’s historic cities which have collaborated to develop an innovative augmented reality (AR) product that is set to bring heritage to life.
The ground-breaking new AR experience consists of an app and videos that transports the user back in time to unveil the hidden lives of some of history’s most fascinating characters at Lincoln Cathedral.
“The premise of the app is to capture significant historic moments in time whilst providing visitors the opportunity to explore England’s most historic cities”, explains Joel Murray, digital marketing coordinator at Visit Lincoln, which is part of England’s Heritage Cities group and coordinated Lincoln’s involvement in the project.
“It uses cutting-edge technology to give the historical moments a fresh perspective and make history’s fascinating characters come to life. It is set to transform Lincoln Cathedral’s appeal by introducing it to a new, more technologically motivated and younger audiences”.
“The app will also encourage return visitors by offering them the chance to experience Lincoln Cathedral in a different way. In a rapidly changing and competitive tourist environment, the use of AR technology will offer a point of difference that will attract visitors and showcase the best of the city.
“For 249 years, Lincoln Cathedral was the tallest building on Earth, and it remains a towering example of English heritage to this day. The app will enable visitors to explore the many hidden secrets of this stunning structure and set out on a marvellous voyage from skyscrapers to seabeds”.
Guided by Lincolnshire hero Joseph Banks, users will learn about Banks’ favourite view in the Cathedral, hear the legend of the famous Lincoln Imp, explore England’s most beautiful room, and be transported up into the high rafters of the Cathedral usually only accessible on Roof Tours.
Not only does the app bring the Cathedral’s history to life in a new and innovative way, but it gives access to areas often off limits or inaccessible for some visitors.
Jackie Croft, Chapter Clerk at Lincoln Cathedral, said: “Lincoln Cathedral was built to inspire and this app enables everybody to experience Lincoln Cathedral as never before. The stories told and the views shown are sure to inform and excite in equal measure. We look forward to welcoming you!”
Nicola Said, Head of Digital and Funding at Marketing Cheshire, who has delivered the project on behalf of the Heritage Cities, said: “This is one of the most exciting tourism products on the market – a true marrying of old and new and a completely innovative way to inspire an increasingly digital world to take a step back into the past. I cannot wait to see the app in action and watch people from all around the world take pleasure in England’s glorious, captivating history. It will enable all the cities in question to be able to reach new audiences and showcase the iconic cultural heritage we have to offer”.
England’s Heritage Cities cover the length and breadth of England, from Canterbury to Durham and Salisbury to Carlisle. They offer diverse experiences and all of them are well-connected via rail, making it easy for tourists to travel to more than one at a time.
The exciting new project is one of a number of projects to benefit from the by the £40 million Discover England Fund - a central government funded programme of activity administered by VisitEngland supported by match-funding from private and public partners.
Photo credit: Lincolnshire Echo