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Share the Love in Lincoln - Valentine’s 2018

Lincoln BIG is celebrating romance and playing cupid next month, by “re-planting” some fun props in the city’s streets.

Date: 23rd Jan '18
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The Business Improvement Group’s wardens will be soon be spotted placing five giant red metal hearts in strategic locations and Lincoln BIG is inviting shoppers, visitors and residents to show their love by using them as quirky “photo frames.”

The hearts first appeared on the streets a year ago and proved a real magnet for couples, partners and friends, who couldn’t resist the opportunity take selfies and other photos and post their results to social media channels.

And this year, true romantics and best friends, are being encouraged to do the same again, adding a special message to their picture, and sharing the fun by posting it to Twitter and Instagram -  not forgetting to use the hashtag #LoveLincoln.

Lincoln BIG Events and Promotions Manager Michael Armstrong said: “The hearts proved really popular last year, so we decided to bring them out again and encourage people to get snapping.

“We are keeping the exact locations a secret, but everyone is being urged to find and follow the “love trail” around the city and track down the five sculptures, some of which will be in different locations to last year.”

The hearts will be in place from Saturday 10th February to Sunday 18th February 2018.


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