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Success of the Lincoln Knights’ Trail

Lincoln BIG have proclaimed the Lincoln Knights’ Trail has been a huge success – in encouraging people to get active, have fun and explore the city’s historic treasures and changing street scene.

Date: 4th Sep '17
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Digital media statistics also reveal that the Trail has done a tremendous job in helping to spread word of Lincoln’s fame as a great tourist destination worldwide – including as far as New Zealand!

And, although the much-loved sculptures were being removed from the city’s streets today (September 4), there is still a chance to see them again and to buy tickets for a unique auction at the end of this month.

Lincoln BIG Chief Executive Matt Corrigan said: “The Lincoln Knights’ Trail has been really great.  It has encouraged people to get out and about and explore the city.

“In fact, residents and visitors have walked over 150,000 miles in their determination to complete the full trail. In the process they have seen some parts of the city they may not have visited before, learned more about Lincoln’s history and caught-up with the latest developments taking place.”

Visit Lincoln Digital Marketing Co-ordinator Joel Murray said: “The digital headlines for the Knights’ Trail speak volumes about its success.

“The website www.knightstrail.com, which we launched in May 2016, has had 36,000 visitors (compared to 28,000 for the Lincoln Charter Barons’ Trail in 2015). There have been 125,000 page views and a massive 70 per cent of those were from people from outside of Lincoln, including Beijing, New Zealand and Los Angeles!

“We have been posting about the Knights on social media since May this year and there have been equally impressive statistics from those channels. We reached 530,000 people on Facebook.

“And across Facebook, Twitter and Instagram, we’ve had more than 1.3 impressions.” (the term used to describe how many time a Lincoln Knights’ post has been seen).

In addition, Lincoln BIG had 70,000 Knights’ Trail leaflets printed and distributed, compared to 40,000 for the Barons. They went like hot cakes.

People keen to get another glimpse of the “stars” of the Lincoln Knights’ Trail and the half-sized Knights which featured in the Education Knights Trail (which was sited in eight indoor locations) will have another chance to do so.

The Lincoln Knights’ Trail sculptures will be coming together in a special reunion in the grounds of Lincoln Castle, where they can be seen, and photographed, for FREE – from September 20 to 27, between 10am and 5pm.

The half-sized, Education Trail Knights, will also be reunited and can be seen again in the Waterside Shopping Centre from September 5 to 27.

Then on September 30, Lincoln BIG is hosting the exciting Lincoln Knights’ Auction in Lincoln Cathedral. This promises to be a really lively event and it is hoped that bidders will dig deep to buy their favourite Knight and raise lots of money for two great causes.

Two-thirds of the money raised at this unique auction will go to The Nomad Trust, for a special building project to help the homeless and the remaining third will be used to kick start a new Art & Innovation Fund for Lincoln.

Tickets for the unmissable Lincoln Knights’ Auction cost £15, to include a drink and canapés on arrival at 6.45pm. Book your tickets on the Visit Lincoln website.


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