From physical visitor information to engaging websites, Lincoln BIG is making Lincoln a great place to visit by supporting the visitor economy.
Lincoln BIG operates the Visitor Information Centre (VIC) under a service level agreement with the City of Lincoln Council and plan to continue to do so, subject to the City of Lincoln Council’s tendering processes. Since taking on the operation in 2010 we have significantly increased opening hours from five to eight, increased retail turnover by 150% and secured an increase in visitors by 50% from 93,000 to 176,000 per annum.
However our support in terms of the development of tourism in the city goes well beyond the VIC. We have also invested in the visitor experience with the reintroduction of an open-top tour bus service which we now run successfully with Stagecoach Lincolnshire - one of our investor members. Through our tourism activities we now employ two full-time staff and up to twenty part-time and casual staff including city guides.
Plans underway include the expansion of our Ambassador programme, utilising trained volunteers to assist visitors to navigate the city centre at key events.
Visit Lincoln Partnership
In recognition of the importance of tourism to the city, Lincoln BIG was one of the founders of the Visit Lincoln Partnership (VLP), which we formed with Lincolnshire Chamber of Commerce, the City of Lincoln Council and other stakeholders in 2011.
Since then, Lincoln BIG has provided the investment of more than £100,000 in the development of the city’s official visitor website - visitlincoln.com. This includes the secondment of a full-time Digital Marketing Co-ordinator who ensures the content is up to date, interesting and informative. Social media channels are also fully utilised in the promotion and marketing of the city.
Learn the roles, partnerships, and differences between Lincoln BIG and Visit Lincoln by downloading our helpful guide.