Lincoln BIG supports the city's retail sector all year round with a number of intiatives, both physical and digital.
Lincoln has a great mix of both national and independent shops and is an important retail destination. Almost half of our city centre levy payers are retailers, and the sector employs over 3,000 people in the city centre alone.
Much of our work, such as events and seasonal street decoration, benefits the retail sector but we also plan to promote both the range of national brands and the quality independent offer through the integration of the VisitLincoln.com and ShopLincoln.co.uk websites. This will include features such as a search facility for visitor accommodation.
Christmas is an important time for the retail sector in the city and we work with the City Council to support the Christmas lights switch on and the Christmas Market as well as organising a number of supplementary events to animate the Christmas season.