IMPatient “trailblazers” are eager to invest in a “slice of the action” ready for when Lincoln BIG takes the wraps off a fantastic new attraction next year.
Sponsors have already started signing-up to link their company’s or organisation’s name to the forthcoming IMPossible-to-resist Lincoln IMP Trail for 2020, just days after details were revealed at a special reception hosted by the New Theatre Royal in Lincoln.
Lincoln BIG has become well-known for its colourful Trails. Earlier ones included the IMPressive Baron’s Charter Trail in 2015 and the Knights’ Trail in 2017. These attracted worldwide attention, a wealth of social media posts and had the added bonus of raising thousands of pounds for a worthy charity.
The Lincoln IMP Trail aims to create an even bigger IMPression and to generate more money than ever before when the individual sculptures are auctioned off – to produce a boost for Lincoln’s St Barnabas Hospice.
Whilst it is crucially IMPortant for businesses and organisations to respond to our Sponsors Pack and “buy” a full-sized IMP (for £4,500), we are also finalising our artists' pack and calling for them to get involved.
Our trail, which is being produced with the support of public art expert Wild in Art, provides a superb opportunity for amateur and professional artists to come-up with designs for the individual IMP sculptures.
Thirty final designs will eventually be chosen from their submissions and the artists behind them will get the chance to work individual sponsors to “adapt” designs to that individual firm’s or organisation’s brief, creating a brilliant promotional piece for them in the process.
Lincoln BIG Chief Executive Sarah Loftus said: “We have discovered these types of trails have a huge public appeal. They attract whole families, create fantastic photographic opportunities and do their bit in encouraging people to get out and about.
“From a business’ point of view, they provide high-mileage for any company wishing to take a creative approach to publicising what they do. With previous trails, sculptures have been taken out and about to exhibitions, shows and other events, after a trail has finished,” said Sarah.
Lincoln BIG is also looking for five community sponsors to get on board the Lincoln IMP Trail.
“In addition, these trails provide high value on the educational front. Once again, we are ready to work with The EBP (Education Business Partnership), which will be running an Education Trail featuring 60 half-sized sculptures. This will be perfect for encouraging young people to explore the many myths and legends surrounding the world famous Lincoln Imp.
“We are also IMPelled to say how delighted we are that St Barnabas Hospice is our charity partner this time around. We hope it will benefit greatly from teaming-up with us for this initiative.”
IMPatient to know more? Keep watching this space!