GUMBUSTERS are go! – as Lincoln launches a blitz on the “sticky stuff” blighting the city’s streets.
Lincoln BIG has teamed-up with the City of Lincoln Council and Lincolnshire Co-op to put the power of a chewing gum removal machine to work. Lindum Construction and Optima Graphic Design Consultants have also thrown their weight behind the initiative.
The partners aim to smarten-up the city’s pavements as the city attracts a rising numbers of shoppers and visitors.
Their war on unsightly discarded gum is also being reinforced with the issue of handy gum disposal papers carrying the message “no chewy on my shoey!”. These are being made available at retail outlets to encourage people to bin their gum instead of dropping it on the pavements.
The dramatic move is just the start of a vigorous campaign led by Lincoln BIG’s Chief Executive Sarah Loftus, who has already announced her mission to make the city cleaner and greener.
It also acknowledges the millions of pounds being ploughed into Lincoln’s fast-changing street scene. This includes the laying of new paving in The Cornhill Quarter, which is undergoing a three-phase £70 million regeneration.
New paving has also been laid in the lower High Street, between the city’s railway crossing and St Mark’s and work continues in other parts of Lincoln.
Lincoln BIG will also be bringing back its colourful, and much-appreciated, Lincoln In Bloom scheme over the coming weeks – by encouraging its levy payers to invest in subsidised floral hanging baskets, whilst the organisation also pays for large floral displays around the city.
Chief Executive Sarah Loftus said: “We are delighted to be working with the City of Lincoln Council - which has its own clear environmental strategy – and with Lincolnshire Co-op which has sponsored the gum removal machine, to make a visible difference to the city’s streets.
“Lincoln refuses to stand still. The city is attracting more and more shoppers and visitors, who want to experience our great mix of shopping, superb events and leisure activities. This means people are increasingly spending more time in the city.
“We want to ensure they like what they see and that their experience is not marred by dirty pavements. With so much money being spent on city regeneration projects, we also want newly-paved areas to stay looking good.”
Lincoln BIG Wardens will be going out on the city’s streets and putting the gum machine to work.
City of Lincoln Council Leader Councillor Ric Metcalfe said: “Discarded chewing gum on the streets is unattractive and unacceptable.
“Lincoln is a beautiful, historic city and maintaining it is one of our priorities. We constantly strive to improve the cleanliness of the city and we are proud to support Lincoln BIG’s great initiative.
“Keeping our streets clean creates a place where people want to live and helps to attract tourists. The BIG’s purchase of this machine is a very positive step and will provide an innovative solution to a significant problem.
“We hope its purchase can be used as a platform to encourage changing attitudes to littering in the street.”
Lincolnshire Co-op Chief Executive Ursula Lidbetter said: “Our Cornhill Quarter scheme is aiming to enhance our city environment with beautifully restored buildings and a new public square for people to enjoy.
“The public spaces are just as important as the shops and leisure services. We’re delighted to sponsor this machine which will not only help us keep the streets of The Cornhill Quarter clean but will also have a wider impact on the rest of the city centre.”