Tourism, arts and cultural organisations are being offered exciting opportunities to boost their knowledge and forge new connections to help them to give visitors to Lincoln an unforgettable experience.
The Lincoln Cultural & Arts Partnership (LCAP) has launched its Autumn/Winter Culture Connects programme, which gives people working in these sectors the chance to meet-up, swap notes and share tips for success.
The programme, which is funded by the Arts Council England Cultural Destinations project - and delivered by Lincoln BIG and & Visit Lincoln – feature Culture Cafes, other training events and visits to attractions.
Head of Visit Lincoln Emma Tatlow said: “The Culture Connects programme provides a fantastic opportunity for tourism, arts and cultural organisations to meet, network, learn new skills and develop new relationships.
“We want to ensure that visitors to the city have an excellent experience whilst they are here so, for example, front of house and customer-facing staff are able to come along and find out what is happening in Lincoln this Christmas. They can then pass this information on to their customers.
“We also want to provide training opportunities in areas including Digital Marketing and business development, as people are telling us that these are the skills they most need to develop their businesses.”
Culture Cafes are networking and information-sharing sessions. The first will present Lincoln’s Winter 2016 programme: A Winter’s Tale at the pop-up event Roundabout@Lincoln Performing Arts Centre, on September 30, from 8.15am to 9.30am.
On October 4 (from 1pm to 4.30pm) and Oct 10 (between 9.30am to 1pm) Lincoln Study School will be sharing tips, best practice and practical information at Welcoming International Visitors, which is taking place at Trinity Church in Garmston Street, Lincoln.
The aim of these sessions is to support people responsible for greeting and providing tours for overseas visitors, whose first language may not be English, ensuring they receive the warmest possible welcome.
On October 14, representatives from cultural and arts organisations can get the latest tips on making the best use of social media to attract new audiences from Knapton Wright Managing Director, and former Client Partner at Facebook, Alex Wright. The social media and marketing event takes place at Lincoln Drill Hall and runs from 1pm to 4.30pm.
Next year, businesses will have the chance to get a first look at the International Bomber Command Centre, ahead of the major attraction on Canwick Hill opening to the public in the summer.
This will be a superb opportunity for tourism businesses and front-of-house staff to update themselves on this iconic development.
Visit the LCAP page for details of more Culture Cafes and other related events.
Emma added that the Culture Connects programme is playing a vital role in bringing together people employed in the complementary cultural and visitor sectors.
“The programme is providing the Lincoln area with yet further opportunities to bring these two sectors, which are so vital to the ongoing growth of the local economy, closer together,” she said.