Shopkeepers in Lincoln have gone to town and “painted the city red and white” in support of Lincoln City Football Club in the run-up to its Wembley victory.
As excitement built ahead of the Checkatrade Tophy final against Shrewsbury on Sunday, April 8, retailers pulled out all the stops and decorated their shop windows in creative and eye-catching ways.
At the same time, Lincoln BIG – with the support of St Marks’ Shopping Centre and The Waterside Shopping Centre – added to the festival atmosphere by decking the city’s streets with flags and bunting.
Lincoln BIG Business Support Manager Richard Baxter said: “Lincoln City’s fortunes have really helped to put Lincoln on the map and get us better known. We are delighted to have worked with the Imps to launch a window dressing competition, for which they have sponsored a lucrative prize.
“Lots of businesses have been decorating their premises in creative ways and Lincoln City FC’s much-admired Manager Danny Cowley and Assistant Manager Nicky Cowley will be judging the myriad window displays and choosing their favourite.
“We invited traders to send in photographs of their decorated windows and we have been overwhelmed with the response, so it will be a tough call, but one lucky winner will get £2,000 worth of perimeter board advertising at the Imps’ Sincil Bank gound.
“This will give them great exposure for the rest of the 2018, as well as the 2019, season.
“We would also like to say a big “thank you” to St Mark’s Shopping Centre and the Waterside Shopping Centre for helping us to decorate the city’s streets with bunting and flags.
Shoppers and Imps’ supporters were thrilled to meet the Cowley brothers, when they walked down the city’s High Street, signing autographs and shaking hands, after holding a “public” press conference within Ruddock’s former premises on Thursday 29 March.
Along the way they posed for many photographs, and talked to shoppers and traders, including those at St Mark’s Shopping Centre where they also chatted to St Mark’s Manager Valerie Johnson.
She said: “Lincoln City FC has done a lot for the city and it is great to see businesses getting behind the Club. We wish them the very best for Wembley.”