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Lincoln City FC Window Dressing Competition Winner Announced

Staff at a Lincoln opticians are over the moon after winning a fun window dressing competition – organised by Lincoln BIG and Lincoln City Football Club.

Date: 11th May '18

Manager Donna Green and her team at Vision Express in the Waterside Shopping Centre were thrilled to learn that they had beat other businesses to a great prize, after getting extra creative with their window design!

And now they can’t wait to make the most of about £2,000 worth of perimeter board advertising at the Red Imps’ Sincil Bank Ground, during the 2019 season.

Businesses were encouraged to get busy and help to “paint the city red and white” ahead of the Checkatrade Trophy against Shrewsbury on April 8. 

While individual traders go creative in their own ways, Lincoln BIG – with the support of St Marks’ Shopping Centre and The Waterside Shopping Centre added extra colour to the city by decking the streets wth flags and bunting.

Since then it has been non-stop for the much-loved Imps who have also seen their “bosses”, brothers Danny and Nicky Cowley,  presented with the prestigious Lincoln Civic Award.

Lincoln BIG Business Support Manager Richard Baxter said: “It’s great seeing the support for Lincoln City and I know that manager Danny Cowley had a really tough time choosing the winning shop window.  We want to congratulate Donna and her team at Vision Express.”

Lincoln City Football Club Assistant Commercial Manager Jake Longworth said: “Seeing the city’s local businesses decorating their shops and stores in red and white was fantastic.

“Congratulations to Vision Express Opticians who won the window competition.  We’d also like to thank all of the other businesses who made such a great effort of showing their support for the Imps.

“I walked down the High Street with both Danny and Nicky and our media team and they were overwhelmed with everybody’s efforts.

“The build-up to the final at Wembley (Checkatrade) was amazing and we were thrilled to win that match!

“The link between the Club and the city’s local businesses has never been stronger and I’d like to thank them all for their support on behalf of us all at Lincoln City FC.”

Vision Express Optical Assistant Harry Cook is a long-time Imps’ supporter and he and his five colleagues worked on the window dressing challenge.

“We never expected to win the window dressing competition. When we heard, it really made our week. I am a firm Imps’ fan and I have had a season ticket for years now.  Our shop’s success means a lot to me,” he said.