Lydia Rusling has joined Visit Lincoln and will play an active role in developing and shaping the city’s destination management plan as it enters its next crucial phase.
Top photo from left to right: Sue Dowman (Visit Lincoln Business Development), Joel Murray (Visit Lincoln Digital Marketing Coordinator), Charlotte Goy (Visit Lincoln PR), Lydia Rusling (Head of Visit Lincoln), Clare Williams (Visit Lincoln Marketing Manager), Jess Gainey (Visit Lincoln Marketing Executive).
With 13 years’ experience working across Lincolnshire’s tourism industry, she has played a central role in many of the county’s most prominent tourism projects.
Partners, stakeholders and businesses who are interested meeting Lydia Rusling face-to-face, are invited to Visit Lincoln’s ‘Partnership Meeting’ on Tuesday 28 February at the Doubletree by Hilton, 4pm – 6pm.
Talking about her new role, Lydia Rusling said: “I’m thrilled to be joining Visit Lincoln, especially after working closely with the team during 2015 on the opening of Lincoln Castle Revealed and Magna Carta celebrations.
"I’m looking forward to continuing their excellent work and building upon their reputation, as well as reaching out to a broader business community. Tourism should not be seen in isolation, if we are to grow as a city we should lead the promotion of Lincoln as a great place to live, invest and learn as well as visit.
“I am initially focussing on meeting and talking to our partners, and I’d urge anyone who’d like to work closer with Visit Lincoln to get in touch with me. There are exciting opportunities for 2017 with the forthcoming celebrations around the Battle of Lincoln, the Knights’ Trail plus an array of events planned”.
Mark Hollingworth, Chair of Visit Lincoln added: “The current destination management plan for Lincoln has come to an end, and it was really important we appointed someone who could help to positively shape the future of the city as a place to visit, live, work and invest in. I’m delighted Lydia is joining Visit Lincoln and I think by working together great things will be achieved”.
Matt Corrigan, Chief Executive at Lincoln Business Improvement which is a destination partner echoed this sentiment, saying: “I’m delighted that Lydia will be taking over the helm of Visit Lincoln, she is a dedicated marketing professional who is already well respected in the Lincoln area and I am sure she will drive Visit Lincoln forward to even greater things”.
Simon Beardsley, Chief Executive at Lincolnshire Chamber of Commerce, which is also a destination partner finished by saying: “Tourism and the visitor economy is worth billions of pounds to Lincolnshire every year, and it’s an integral part of the wider development and investment of Lincoln. Lydia brings a wealth of public and private sector experience to the role and I am very much looking forward to working with her”.
Between 2012 and 2015 Lydia helped lead the award winning Lincoln Castle Revealed project, and wrote the marketing strategy which formed part of the Heritage Lottery bid. She then directed all promotional activity relating to the project, including implementing a multifaceted marketing plan.
As well as this she delivered the Visit Pride & Prejudice Country and the Da Vinci Code film tourism campaigns in 2006 which resulted in worldwide coverage. She also project managed the local food initiative Tastes of Lincolnshire, and handled its brand change over to Select Lincolnshire. During this time Lydia was also deputy editor for the popular Good Taste magazine which allowed her to work directly with tourism, hospitality and food businesses all across Lincolnshire.
Her former role at Lincolnshire County Council in Commissioning Investment saw her leading the new place marketing strategy for both the council and Local Enterprise Partnership, which resulted in evolving a new cultural strategy for Lincolnshire and establishing a framework for investment in Greater Lincolnshire.
Her work with colleagues, partners and stakeholders successfully led to a new Strategic Vision for Tourism. At the beginning of 2016 she moved into the private sector as Head of Communications and Marketing for Lincoln Minster School, before joining the team at Visit Lincoln one year later.