Businesses are being offered a unique opportunity to get themselves noticed by thousands of tourists and shoppers, by signing-up to be part of Lincoln’s Magna Carta 800th Anniversary celebrations.
Lincoln BIG today revealed that The Barons are, once again, heading for the city and businesses are being urged to show their allegiance by sponsoring the “visitors” who will become the stars of the Lincoln 2015 Barons Charter Trail.
The business improvement group has teamed-up with Wild in Art to devise the quirky sculpture trail – which will also take place in Salisbury, Lincoln’s sister Magna Carta city. Lincoln’s will feature at least 15 individually-designed Baron sculptures, which will be sited at various locations around the city centre.
The aim is to have the Barons’ Charter Trail in place, ready for unveiling as part of the city’s Great Magna Carta Weekend – June 13 and 14 and remain on display in in our streets and public spaces, attracting visitors until mid-September.
Businesses are encouraged to sponsor one of these figures and gain valuable exposure for themselves and also help families in need at the same time.
So what are the benefits? Sponsors get a professionally-designed Baron sculpture which includes their company name, logo and details displayed on a plinth – and this figure will form part of the display around Lincoln throughout this Summer.
The company will be invited to view and be consulted on designs from a wealth of local artistic talent and this initiative gives businesses a chance to engage staff, customers and associate with their uniquely decorated sculpture.
Other plus points include – using the Baron and the overall Barons’ Charter Trail to raise awareness of their brand, having their company details included on the Barons’ Charter Trail website (enhancing SEO), an invitation to official Barons’ Charter Trail events and the opportunity to create press and social media stories linked to their marketing materials and website.
Naturally a sponsor’s brand will also feature on an exclusive Barons’ Charter Trail map, which will be widely available both on and offline. Lincoln BIG’s sister organisation Visit Lincoln is also organising a treasure hunt encouraging people to “collect” all of the Barons. Who knows? They could come across a piece of King John’s treasure along the way!
Lincoln BIG Chief Executive Matt Corrigan said: “We think this is going to be a fabulous fun trail and we can’t think of a better way for a business to promote itself during what promises to be a key year in Lincoln’s history,
“Each Baron starts out as a blank sculpture but, once it has been sponsored, it could become a construction Baron, engineer Baron, craftsman Baron, lawyer Baron or even a Steampunk Baron. They will all be individual and the possibilities are endless!
“Ten sponsors have already rushed to reserve their Barons, so we encourage other businesses to act fast so that they don’t miss out. We are planning a high-profile marketing campaign promoting the trail through printed leaflets and also online at www.visitlincoln.com.
“Ideally we would love to get to 25 Barons, which is the number who actually made King John agree to the Magna Carta, but we will need sufficient sponsors to achieve this.
“There is also another brilliant reason for becoming a sponsor. Each of the Barons will be auctioned off in aid of the Trussell Trust – a national charity which operates foodbanks and a proportion of the monies raised will be used in projects in the Lincoln area.”