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Think Loyalty Ahead Of The Festive Rush

Lincoln BIG is urging city businesses to put “loyalty first” in a drive to attract new and repeat customers in the frenetic run-up to Christmas.

Date: 24th Oct '19

The Business Improvement Group revealed that it has seen an 81 per cent growth in the use of the LoyalFree scheme, which it introduced to its 800 “members” in the Spring in its determination to “support the High Street.”

Thousands of people have downloaded the LoyalFreeApp on their smartphones and they are having fun tapping into a wealth of money-saving shopping and leisure deals and discovering more about city events and other attractions.

Now more of our levy payers are being encouraged to make the most of the scheme and it’s so easy.  All they need to do is get in touch with LoyalFree at and they will set-up that levy payer’s profile.

Users get emailed monthly reports so that they can see how well LoyalFree is working and they can also change their offers at any time, using a secure website.

Lincoln BIG Chief Executive Sarah Loftus said: “We were delighted to offer our levy payers the opportunity to tap into LoyalFree and the scheme is being used in very creative ways.

“The latest figures reveal that we have over 2,000 engaged App users and there have been 20,177 LoyalFree interactions with Lincoln and nearly 5,300 redemptions of offers/stamps have been made.

“Overall there have been 11,631 profile views of businesses.  All are important because they can potentially convert to sales, even if people aren’t redeeming stamps.”

Businesses are using the App in many different ways, including the promotion of food and drink offers, clothing deals, special beauty treats and a wide variety of discounts.  They are also using the App to alert shoppers to special events and Lincoln BIG and VisitLincoln use it to highlight fun trails and let people know about the latest attractions.

“We believe the App will become even more popular in the busy festive period, not only for shopping deals, but when family and friends meet-up to enjoy coffee stops and lunchtime deals being offered by city restaurants and cafes,” added Sarah.

LoyalFree Co-Founder Sophie Hainsworth said: “Being able to help a mass of people save money during the Festive season is really rewarding to see across the City. 

“Furthermore, the new trails provide exciting routes for locals and visitors who can now explore the city in new ways such as “Independent Shopping, “Tea Room Spots” and Dog Friendly Spots” in Lincoln.”