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Watch Out for the Big Red Truck

Drinksmaker Coca-Cola will be injecting extra fizz into the festive season when its giant truck rolls back into Lincoln – and someone could win a £5,000 bonus!

Date: 14th Nov '16

The unmissable vehicle, celebrating its popular Holidays are Coming advert will be arriving at St Marks Shopping Centre on Saturday, December 10, as part of its Christmas Truck Tour. Families can visit it between 1pm and 9pm.

It embarks on its tour on November 17 and will be making 44 stops in the run-up to Christmas Day.  It was huge crowd-puller when it visited Lincoln in 2014.

A spokeswoman said: “This year Coca-Cola has added an extra sprinkling of magic with an incredible new look truck tour experience.”

“When the sun sets, the truck comes to life with a special animation powered by the crowd’s seasonal goodwill, celebrating the magic Coca-Cola brings to Christmas.

Visitors will be able to share the festive cheer and explore a special winter wonderland before enjoying a 150 ml can of their favourite Coke drink.

“Coca-Cola will spread more festive happiness, as one lucky visitor will win a personal visit to their home from the Christmas truck and a Santa sack full of goodies worth £5,000,” said the spokeswoman.

St Marks Centre Manager, Valerie Johnson said: “This is fantastic news for Lincoln. We can’t wait to welcome the truck onto our site.  It visited back in 2014 and was a hugely popular draw and it brought in visitors from across the region to our great city.”

Lincoln BIG Events & Promotions Manager Michael Armstrong said: “An attraction such as the Coca-Cola Truck attracts thousands of people and with Lincoln now having so much to offer shoppers and visitors, we are delighted that it is coming to the city.”