Skip to main content

In response to the global lockdowns in February 2021, Ian Bell introduced Acuitis Opticians to Lincoln's high street, anticipating a shift in lifestyle post-lockdown. Recognizing economic uncertainties, Acuitis positioned itself to address diverse community needs in eye care, hearing care, styling, and fashion.

In August 2022, Ian partnered with experienced Optometrist Priyesh Patel to enhance clinical eye care. Acuitis prioritizes exceptional care, utilizing advanced eye testing tech, sustainable frame materials, and digital hearing aids with A.I. technology. The ethos centers on problem-solving, embracing challenges as opportunities for solutions, fostering a "Home" environment for valued guests.

Acuitis is committed to resolving visual and hearing challenges, providing transformative care to the Lincolnshire community. Challenges are approached as opportunities, whether for clearer vision, sharper hearing, adjustments, repairs, or style overhauls. The team connects guests with community resources when challenges prove insurmountable, reflecting a commitment to support.

Ian's training as a Hearing Aid Dispenser (HAD) enhances audio care, addressing recruitment challenges and contributing to operational growth.

As Acuitis grows, core values of excellence, innovation, and customer satisfaction remain paramount.

The brand is all about being different the team are all from different professional backgrounds allowing them to bring all their skills together and create a first class customer experience.

NHS and private eye examanations.


Meet the Team-


Charlotte Dispensing optician

Been working at Acuitis for 3 years from the day the store opened.

What made Charlotte want to join the team- “In my previous role I couldn’t spend as much time as I wanted to with the client I felt very stifled and it was all a bit mundane. I was 2 years after been qualified and it was the best decision I ever made; People travel to come to us”


Albert Styling Assistant

Been working at Acuitis for 2.5 years

What does an average working day look like- “Each day is different, you never know who’s going to walk in the door with this kind of set up you get a lot of different walks of life, we get a lot of tourists who buy from us and we then post their purchases out to them.


Priyesh Resident Optomestrist

Been working at Acuitis for 2 years

What’s the best part of your job “ Growth, its always about growth and development. I go where feels right and it brought me here. It fits like a jigsaw puzzle for me here its constantly moving and evolving.


Ian Store manager

Been working at Acuitis for 3 years from opening the store

Ian is currently training to carry out hearing tests and become a hearing aid dispenser.

What made you want to come and work here- I used to work in jewellery and about 5 years ago Acuitis were opening a new store, I wasn’t really looking for anything new however after visiting a Acuitis store I could see this was a different concept to other opticians and I knew my skills could be transferable it wasn’t your conventional looking opticians. I was out of my comfort zone and I loved it. 


Services Acuitis offer

  • Private Eyetest
  • Retinal photography and 3d oct scans
  • NHS Eyetest
  • Children's NHS Eyetest
  • Contact Lens Fittings/Aftercare
  • Private Hearing Care
  • Custom Moulded Hearing Protection 
  • Microsuction Wax Removal
  • Eyewear Dispensing
  • Eyewear Styling
  • Pre & Post Cataract Assessment
  • Glaucoma Screening/visual fields screening 
  • Macular Degeneration Screening
  • Dry Eye Assessment & Management

Sign up for the latest news

Hear about the latest news, events and city information in our newsletter

Special thanks to our Investor Members