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The Team

Lincoln BIG employ part and full time staff to carry out tasks ranging from cleaning graffiti from city walls to raising funds for new development projects.

Simon Beardsley

Managing Director

Simon leads the strategic direction of the organisation, working closely with partners, stakeholders and the business community to drive growth, collaboration and positive change across the city. He is passionate about creating a vibrant, safe and successful place for businesses, residents and visitors alike.

Lee Roberts

Head of Operations

Lee oversees the day-to-day running of services and initiatives, ensuring everything operates smoothly, efficiently and to the highest standard. With a strong focus on delivery, Lee plays a key role in turning strategy into action on the ground.

Danielle Hairyes

Relationship & Operations Manager

Danielle works closely with businesses and partners, building strong relationships while supporting operational delivery. She is a key point of contact for members, ensuring they feel supported, informed and engaged.

Yvette Mills

Safety and Security Manager

Yvette leads on initiatives that help keep the city safe, working closely with partners, businesses and enforcement agencies. She oversees security operations, safety schemes and incident response, helping to create a secure environment for all.

Sharon Stone

Governance & Projects Manager

Sharon oversees governance processes, compliance and the delivery of key projects. She ensures best practice is followed while supporting long-term planning and successful project outcomes.

Danny Mason

City Centre Warden

Danny and Wayne are a visible, friendly presence across the city, helping to keep the area safe, welcoming and well-managed. They support businesses, assist visitors, report issues and work closely with partners to enhance the day-to-day experience for everyone.

Wayne Nettleton

City Centre Warden

Danny and Wayne are a visible, friendly presence across the city, helping to keep the area safe, welcoming and well-managed. They support businesses, assist visitors, report issues and work closely with partners to enhance the day-to-day experience for everyone.

Rebecca Johnson

Office Administrator

Becky provides essential support to the team, ensuring the office runs smoothly and efficiently. From managing enquiries to coordinating processes, she is often the first point of contact and play a vital role behind the scenes.

Courtney Harrison

Marketing Coordinator

Courtney is responsible for promoting campaigns, events and initiatives across digital and print channels. With a creative eye and strong attention to detail, she helps bring the organisation’s work to life and keep audiences informed and engaged.

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