IN Lincoln
This was a city-wide campaign to promote Lincoln as the place to be.
Lincoln BIG are proud of the city and the businesses within it and want to do all we can to promote it as a great place to live, work and conduct business. To celebrate our city and to share all that we know is good about it we worked in partnership with the City of Lincoln Council and Visit Lincoln to develop a campaign that we could all use. 'We' in this context means any business around the city prepared to sign up to support the campaign.
What did businesses get out of it?
- Chance to be part of a city-wide campaign with national reach and impact at no cost to yourselves
- Free use of IN Lincoln branding for your business
- Access to free support to be COVID secure
- Access to free workshops - keep your eyes open for emails and social media posts announcing these. E.g Instagram boot camp; PR masterclasses; Making social media work for you; Email marketing - how to develop and manage campaigns; Creating and editing videos for your business etc. Any other suggestions welcomed
- Free marketing collateral - although there will be limited supplies
- Loyalfree App and Loyalfree marketplace access
We committed to:
- Supporting your business through social media promoting the IN Lincoln campaign at every opportunity both locally and further afield providing marketing collateral as available. Organising workshops in response to demand.
- Providing business advice and support or signposting to organisations who can do so.
- Facilitating peer to peer support for those who wish to benefit.
